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What Are Your NPC’s AIMS?

aims [1]
Today’s guest article is by Brian Holland, whose previous guest article was about the Butterfly effect. In this one, Brian tackles a Dungeon World inspired way to set up NPCs goals and motivations. – John “Better target than an archer” Arcadian

My struggle with building NPCs

In the past I’ve struggled with building NPCs because I felt overwhelmed by trying to create too much detail. How does the character look, dress, talk, walk, and feel? I was spending a lot of time to make an NPC LOOK unique, but was failing to make them a part of the story.

So when I found Masks: 1,000 memorable NPCs for Any Roleplaying Game [2] by Engine Publishing, I LOVED it and found lots of ways for my NPCs to be a part of the story (my favorite is Thaddeus Quickmire on page 28). Masks is a great book, and has some great tips and templates for building your own NPCs , but I realized all I really wanted was a few short pieces of information to tell me what the character DOES. As long as I had a list of descriptions, quirks and names, I could improvise how the character looks, dresses, talks and walks during the game.

I’ve been thinking a lot in Dungeon World (DW) terms lately, and have built a template for NPCs using some of the ideology and terminology from it. You don’t have to be familiar with DW to use this system (but it is a FANTASTIC book to own). I don’t create stat blocks, gear, or anything else with this method. It is system-neutral just as Masks is, and has you fill in just four data fields.

Find an NPCs AIMS

An NPCs AIMS are not the NPCs goals. The word aims CAN be used as a synonym for goals, but AIMS is an acronym for four fields: Agenda, Instinct, Moves, and Secrets.

What about the other details?

What about name, sex, age, and race you ask. As I mentioned above, I don’t care about those things, at least not right now. I want only enough information to know how the character acts.

Background? I especially don’t like building a background. By not pre-defining the background, I’m letting my NPCs exist in the fiction that my players and I create, rather than creating his fiction and bending the players’ story around it.

Additional Examples

I created a tavern owner, stranded adventurer, and villain using this method as examples.

Remember, too, that the players don’t know these AIMS. Let the NPCs actions speak louder than your words.

Using the AIMS form

Playing around with this form has helped me by giving me SOME structure, but allows me to focus on how a character acts rather than what that character has done in the past. It offers me just enough detail that I know how to portray an NPC and some of the things they’ll do around the player characters, but gives me room to fit them into the story in a very organic way.

There are two other advantages of this form: Modularity and Ease of Use.


Because I’ve not written a background for any of these NPCs, they can be dropped in anywhere, at any time, to give you exactly what you need. They can also be changed very easily by adjusting one or two of the fields. You wanted your villain to be very hands off when it came to the PC’s, but based on some other things going on you’ve decided that you’d rather have him fight the characters directly. Adjust his moves and you’re done. However you change them, you still know how to play him, because it’s his moves that informs his actions.

Ease of Use:

AIMS allows you to very quickly build a new NPC from scratch because you only have four fields to worry about. Although the order is Agenda, Instinct, Moves and Secrets to make it an easily remembered acronym, you don’t need to start out with an NPCs Agenda in mind. If you know how you want an NPC to act, start with its Moves. If you want a specific secret to be known by a character the players have already met, start with the Secrets field and build the rest around it.


AIMS works very well for me but I know everyone has their own method for building NPCs. I’d love some feedback about how mine might be tweaked!

Do you have a form or template that you use to hit the important notes for your NPCs? What do you consider the most important information for an NPC quick template? Does the information needed vary by the game you are playing?

16 Comments (Open | Close)

16 Comments To "What Are Your NPC’s AIMS?"

#1 Comment By Blackjack On December 5, 2016 @ 6:26 pm

Thanks for the references, Brian. I like your AIMS rubric. It’s a good way to organize information about how an NPC might act and react. For me, though, the challenge is always coming up with what goes in each category. What’s the agenda? Which moves? The creative part is the tough part.

For this sort of thing I turned long ago to a bit of computer code I wrote that automates choosing random values from tables. It generates a personality inventory across multiple categories. For example, one category could be “Initial attitude toward PCs” with values such as (simulated d10 roll): 1 Enthusiastic, 2-3 Positive, 4-7 Neutral, 8 Distant, 9 Wary, 10 Hostile.

Taken in isolation, one category result doesn’t explain why one NPC is “Wary” or “Hostile”, but when I combine the results of multiple categories a better picture of a whole personality appears. Moreover, thinking about ways to reconcile these results with other facts about the NPC or the scenario spurs additional creativity. For example, asking myself why the merchant is wary of the PCs yields the idea, “A similar group of adventurers tried to shoot the place up a few days ago.” Now there’s a new plot point I can fold in to the adventure.

#2 Comment By Brian Holland On December 5, 2016 @ 6:48 pm

Thanks Blackjack. It took me a while to work up AIMS (I originally had Motivation for M) but everything fell into place after reading Dungeon World.

I’d love to look at your other categories. I like to see how everyone else does things, because it’s usually better than what I’m doing! I also love automating things with code. I use Visual Basic quite a bit, and taught myself C++ a couple summers ago.

#3 Comment By Blackjack On December 6, 2016 @ 11:23 am

I drew categories from some random NPC generation appendix in an ancient version of (A)D&D. The categories are all character traits such as Height, Weight, Education, Wealth, Bravery, Piety, etc. You could come up your own that make sense for your campaign setting and style of play.

#4 Comment By Brian Holland On December 12, 2016 @ 1:09 pm

Thanks, I never would have thought of Bravery and Piety!
There are SO many ways to make NPC’s. I think that’s why I made my own method lol.

#5 Comment By NikMak On December 9, 2016 @ 2:04 am

great stuff, thank you. I really like your ‘moves’ mechanic. It looks as though it would work really well.

If I had infinite time I would take a look at dungeon world, but as things stand I am still preoccupied with the other games I own and have yet to run!

#6 Comment By Brian Holland On December 12, 2016 @ 1:18 pm

Even if you don’t run Dungeon World it’s still a great book to read. I love playing in the theater of the mind and DW fits that very well for me. It’s less about crunch and more about the fiction!

#7 Comment By Arto Saari On December 11, 2016 @ 2:25 pm

This is great – having just read Dungeon World rules and now your article I re-wrote most of my NPCs using this to my next Conan 2d20 session.

#8 Comment By Brian Holland On December 12, 2016 @ 1:18 pm

That’s awesome and flattering Arto! Let me know how it goes for you. I’d love to get some feedback from someone else using my method!

#9 Comment By Arto Saari On December 16, 2016 @ 2:41 pm

It worked out great- best session so far with NPCs really becoming more dynamic with Moves in particular.

Now I’m looking to add “Aspects” from FATE system – they would fit nicely Agenda, Instinct, Moves and Secret.

• Significant personality traits or beliefs (Sucker for a Pretty Face,
Never Leave a Man Behind, The Only Good Tsyntavian Is a Dead
• The character’s background or profession (Educated at the Academy of
Blades, Born a Spacer, Cybernetic Street Thief).
• An important possession or noticeable feature (My Father’s
Bloodstained Sword, Dressed to the Nines, Sharp Eyed Veteran).
• Relationships to people and organizations (In League with the Twisting
Hand, The King’s Favor, Proud Member of the Company of Lords).
• Problems, goals, or issues the character is dealing with (A Price on My
Head, The King Must Die, Fear of Heights).
• Titles, reputations, or obligations the character may have (Self-
Important Merchant Guildmaster, Silver-Tongued Scoundrel,
Honor-Bound to Avenge My Brother).

#10 Comment By Arto Saari On December 16, 2016 @ 2:46 pm

How about building Locations? What would be AIMS equivalent for that? Locations can surely have (custom) Moves available. Location may not have an “Agenda” that directly – or if it would, the location is actively trying to do something to the players.. maybe. An icy mountain has an agenda for freezing the characters to death?

Third category would be “Encounters” and their structure. Then it would make a complete set with NPC, Location and Encounter to run a dynamic RPG session.

#11 Comment By Arto Saari On December 16, 2016 @ 2:56 pm

Replying to myself.

Location/place could be

High concept: what is the location

Function: what is it primary purpose / other purposes / purpose to players

Features: key features and their description

Senses: how does the location feel and impact the characters

Moves: what can happen in the location

Transitions: how can the location be entered or exited

Transformations: how can the location change (via moves etc)

#12 Comment By Brian Holland On December 17, 2016 @ 5:03 pm

Dungeon World locations do have moves associated with them. I haven’t worked up a cool acronym for locations though.

The Drunkens and Dragons YouTube channel has a good series called Room Design (the host is very silly, but the content is outstanding) .

He has 3 T’s for locations: Threats, Treats and Timers. I highly recommend watching the videos if you can stomach his silliness.

#13 Comment By Brian Holland On December 22, 2016 @ 1:54 pm

Arto, if you or anyone else read this after so long, I’ve been thinking hard about an AIMS equivalent for locations. I think I’ve settled on DOME (as in biodome lol).


I may work up an article about it after I’ve had some experience applying to a DW game.

#14 Comment By zielperson On January 25, 2017 @ 6:21 am

Great article.

But moves for buildings? What am I missing?

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#16 Comment By Nojo On July 20, 2017 @ 12:31 pm

I love how modular these NPCs are, BUT my players won’t remember them without a memorable appearance and/or quirks.

I’m thinking of two stacks of NPC notecards. One of AIMS, one of Memorable descriptions, and creating an NPC by picking two cards.

#17 Comment By Brian Holland On July 20, 2017 @ 12:44 pm

Thanks Nojo! I always have tables for mannerisms, appearance, etc. at the ready, but i never thought of doing one stack of cards for AIMS and one for the other stuff. That’s a great idea!